SEO FIELD GUIDE FOR WEB DEVELOPERS
Build better websites. Rank higher. Deliver results.
You’re a skilled developer, but your websites aren't delivering traffic growth. You don’t need to be an SEO expert to fix this. You just need a field guide.
Super-charge your code
Discover the snippets that matter, and which levers to pull to ensure your code is SEO-ready for Google and users.
Launch websites that fly
Evolve your workflow with key checkpoints and considerations. Improve collaboration with marketing and reap the rewards.
Earn more per client
Go from one-time projects to recurring campaigns by adding SEO services to your web development offering.
Why SEO?
Because not knowing SEO as a web developer is like creating a masterpiece and locking it in a basement. It might be stunning, but no one will see it. By passing on learning SEO skills, you’re effectively passing on the chance to deliver better results, retain clients longer, and make more money.
SEO doesn’t demand perfection. It demands progress. It’s not about tricking Google or obsessing over every keyword ranking. It's about building fast, functional, and easy to navigate websites that users (and bots) love.
The SEO Field Guide for Web Developers is your blueprint to closing that gap. It’s not a dry SEO manual or a marketing deep dive. It’s a practical, developer-friendly approach to the fundamentals that matter most.
By weaving search engine best practices into the very fabric of your builds, you'll be adding a layer of superpowers to something you’re already great at. Simply put, SEO is a revenue multiplier. It allows you to charge more for what you already do while driving tangible results.
SEO FIELD GUIDE REVIEWS OUT IN THE WILD!
Kind words from smart people
Poyan Pourshian
Product Designer
"Optimizing web experiences for search engines is a foundational consideration throughout each phase of deployment. This guide packs a punch. The perfect web dev companion."
Sarah Kim
Software Engineer
"I never thought of myself as a designer, but after reading this ebook, I feel like I have a whole new set of tools in my toolkit. The book is well-written, easy to follow."
Michael Lee
UX Designer
"The book covers everything from color theory to typography, and the examples and case studies are particularly helpful. I'd recommend this book to anyone!"
CHAPTER REVIEW
What's inside the guide?
This field guide was made for developers by a developer-turned-marketer who understands the challenges you face. We've packed the most actionable SEO tips and templates into a 30 page guide + 2 bonus resources to fast-track your workflow upgrades. All for a one-time payment of $37.
Chapter 1
The "Invisible Web" of SEO, what it is, why it matters, and how you can control it.
Chapter 2
The importance of your website skeleton, and why structure always wins.
Chapter 3
The roles of speed and strength when delivering a high-performing website.
Chapter 4
How to feed Google's brain with rich data, markup, and metas that drive clicks.
Chapter 5
Collaborative coding and the shift from silos to same-team mentality.
Chapter 6
Measuring performance, establishing benchmarks, and your role in success.
Chapter 7
A look forward at technolgies changing SEO and web development.
Chapter 8
A roadmap for integrating these SEO principles into your workflow.
ABOUT ME
Hi, I'm Elijah.
I'm a Director of SEO & Content at one of the top digital marketing agencies in Canada. I've personally developed over 300 WordPress websites since 2007 and have consulted some of the biggest global brands on their website optimization and SEO goals.
PRICING
Work gets better with a guide
Buy the guide
Complete ebook plus bonuses.
$97$37
- PDF copy of the guide
- 30 pages, 8 chapters
- Bonus: SEO snippet templates
- Bonus: SEO dev toolkit
FAQ
Got questions?
- Freelance Web Developers looking to add SEO expertise to their services and earn more revenue from each project.
- In-House Developers wanting to collaborate better with marketing teams or negotiate a higher salary.
- Web Designers who need a stronger grasp of technical SEO to enhance their projects.
- Digital Professionals working on their own websites but unsure how to make them perform in search results.
- Actionable: This isn’t a theory-heavy textbook. Every chapter is filled with techniques you can implement immediately—no extra research required.
- Written for you: We get it—your focus is on clean code and efficient builds. This guide shows you how to align that expertise with SEO without becoming overwhelmed by jargon or marketing fluff.
- Skill building: From Core Web Vitals to structured data and AI-driven search, you’ll stay ahead of the SEO curve and build websites and skills that last.
- Websites That Rank: Implement SEO strategies that improve search engine visibility.
- Faster Loading Times: Optimize performance to delight users and meet Google’s standards.
- Happier Clients: Deliver websites that attract traffic, engage users, and drive conversions.
No. This guide is written for developers with little to no SEO experience. Everything is explained in a practical, step-by-step manner. Knowing "what" SEO is and why it's important helps.
Absolutely. Throughout the guide are snippets and examples that detailed the different ways code can be optimized for search engines. We also provide specific snippet templates as a bonus, along with a list of tools we recommend.
Yes, the guide reflects the latest SEO trends while focusing on establishing a clear understanding of the fundamentals. We touch on AI-powered tools, voice search, and more.
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